Why hire us
We know how to use content and new media to communicate and connect with your audience.
Here are five reasons:
We shape content.
Our editorial team knows how to use content to inform, entertain, persuade and influence your audience. With former editors of Singapore’s national papers on our Editorial Board, we can help you to shape quality content.
We are veterans of new media.
Digital Boomerang founders were part of the pioneer team behind AsiaOne - Singapore’s leading content portal. We know what it takes to produce, manage and deliver compelling content 24/7 over the internet and to the mobile phone.
We know the online audience.
Working with Singapore’s leading media companies has given us the unique opportunity to learn what makes 6.2 million web users “click” and consume 280 million pageviews a month. To date, we have conducted more than 4,000 surveys and focus groups to understand the behaviour and preferences of web audiences.
We fix usability problems.
Unlike pure usability testing companies, we don’t just find usability problems. We fix them for our clients. We are in a unique position to fix them as research has shown that more than 60% of usability problems can be solved with good quality content.
We have grappled with content management technologies.
We have worked with proprietary solutions such as Vignette, Interwoven and Microsoft CMS. We have also dabbled deeply in open source solutions such as Drupal, Joomla, Mambo and WordPress. We know their strengths and their weaknesses. We also know how to “work around” the limitations and can “talk techy” to your IT team to come up with creative solutions.