Content Strategy
SayIT is our tried-and-tested methodology for developing a content strategy for your website. We will help you figure out what to say, how much to say and how to say it in order to influence how your users think, feel and act.
For who?
Any organisation who wants to transform their website into a powerful communications tool.
What does developing a content strategy involve?
Our consultants will work closely with you to:
- define your audience clearly by developing User Personas
- define your communication goals
- select the right content formats to use
- identify “trigger” words and phrases
- develop a style guide for your website
Why hire us to develop your content strategy?
The founders of our company and the members of our Editorial Board are from the media and publishing industry, an industry where content is constantly shaped to inform, entertain, persuade and influence audiences.
As part of the pioneer team that founded AsiaOne.com, our founders are veterans of new media. They know how to use digital media to reach, communicate and connect with your audience.
Related services:
- User Needs Research: understand your users’ content needs
- Usability Testing: test your website with real users
Technorati Tags: content strategy, User Personas, content formats, style guide