Information Architecture
Are your users constantly complaining they cannot find information on your website? We will research how your users categorise and label content using techniques like “card sorting” and help you build a sound site architecture.
For who?
Good information architecture is critical, and it is particularly important to clients with websites that:
- must cater to different audiences
- contain a lot of technical jargon
- are content-intensive
What does developing my information architecture involve?
Our consultants will carry out the following:
- stock-take your website’s content
- label your content on “cards”
- get users to sort/categorise the cards
- analyse the results
- draw up your content classification system
- propose navigation systems
- develop wireframes for your design team
Why hire us to develop your information architecture?
Our strong editorial background gives us an edge over other information architects. We don’t just classify the content blindly - we read and understand the content first. We also suggest labels and pick up words that your users are familiar with.
Related services:
- Content Strategy: connect & communicate with your audience
- Web Design: design based on usability best practices