Usability Testing
Is your website working like it should? There is no better way to find out then to test it with real users. If you are still in the “concept stage”, we can use paper prototypes to test your ideas out with real users.
For who?
Clients who want their websites to work! It’s particularly useful for clients:
- with users who are complaining the site doesn’t work
- who are selling products/services online
- who want their users to carry out online transactions
- who have a lot of technical jargon on their website
What does usability testing involve?
There are many usability testing techniques. Generally, the process involves:
- dividing your audience into profiles
- deciding which profiles to test
- drawing up a test plan
- recruiting users
- testing the site/prototype with users
- analysing the results
- producing recommendations for your website
Why hire us for usability testing?
The Nielsen/Norman Group, renowned for its usability research, found that 60% of usability problems are content-related, i.e. they can be fixed by changing or tweaking the content/labels. Our strong editorial background and team gives us an edge over other pure usability companies.
Our approach towards usability is all about balance. We know the user is important but so are our clients’ pockets. We don’t just propose “ideal” solutions that cost a bundle to implement. We also work closely with clients to come up with “workarounds” to stay within budget or resource constraints.
Related services:
- Information Architecture: organise and label your site’s content
- Web Design: design based on usability best practices
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