User Needs Research
Who are your users? Why do they visit your website? What content, features or tools do they want from your website? How do we communicate with and design for them? We understand your users’ needs through user research.
For who?
Clients who want to develop websites that users want and need. User research is particularly useful for clients who are unsure about content, tools or features to develop on their site.
What does user needs research involve?
Our consultants will work with you or your market research company to:
- define research objectives
- select the right research methodology
- analyse the findings
- translate findings into action items for development
Generally, we use a mix of the following research methodologies including:
- focus groups
- face-to-face interviews
- online surveys
- web traffic analysis
- user feedback analysis
Why hire us for user needs research?
We specialise in user research for the web. To date, we have conducted more than 3,000 surveys and focus groups to understand what users expect, need and want from our clients’ websites. We know how to ask the right questions and, more critically, to translate the findings into meaningful action items for website development.
We are flexible in our approach. You can engage us to conduct the research or we can work with your appointed market research company.
Related services:
- Content Strategy: connect & communicate with your audience
- Usability Testing: test your website with real users