How do you work with research companies?
We map out the goals of the research (particular to the web) then leave the research experts to conduct the actual interviews or focus groups.
Goal-setting is critical to getting input that we can use. The worst thing that can happen with research is to end up with unusable data.
We also work with research companies to craft the discussion guide for the focus groups and one-on-one interview questions. By doing so, we will be able to get the inputs we need to formulate:
- a sound information architecture
- a coherent content strategy
- a wish list of website functionalities
By providing clear direction at the beginning of the research process, we are confident of getting good results.