Digital Boomerang Singapore 

When the web first started, there was a huge limit on bandwidth. Image size optimisation was painful but necessary. Images were scattered sparingly on the first few websites. The icons and graphics used then are considered embarassing today.

Just for fun, use the Internet Archive: Wayback Machine to look at how Yahoo!, AsiaOne, MSN, New York Times, etc. were designed long ago.

Today, bandwidth has improved significantly. Much of it is due to the web’s natural ability to distribute pornography, illegal software, music & video downloads, quickly and easily. These industries have helped push for higher bandwidth capabilities.

Designers have quickly taken advantage of the increased pipeline. Many homepages today feature a huge, large rectangle graphic. Is it wise? Or foolish?

Here is our take on using huge images:

1. Communicate

Images should always communicate. Some sites use images that look beautiful, but communicate nothing. A big image of a building is quite meaningless unless you’re in the architecture business. A photo of a welcoming customer service officer, on the other hand, suggests warmth and quality service. A beautiful model wearing the lingerie you’re selling is spot on (www.victoriasecrets.com).

2. Impact

The size of the image relates to the impact you want it to make. Generally, the larger the size, the more the impact. However, impact is relative. An image that is too big will overpower the text, interactive elements, and calls to action on your webpage. If it hinders download speed, it will reduce the impact.

The key is always balance. Balance your image size with your entire design and technical capabilities.

3. Pay attention to the user

Whatever you do on the web, don’t forget your users. If most of your users are on broadband, GREAT! You can use larger images with impunity. Japan and Singapore, for instance, have high levels of broadband penetration. However, if you are a news site that is meant to deliver daily news, the faster your site loads, the better the user experience.

In a nutshell:

Big images can be very impactful, especially if they are carefully chosen to communicate a message. You can see how we have used large images on the Shirin Fozdar Trust Fund website. Each image is carefully selected to tell a story. The expressions, the ethnicity, the age of the women, etc.

However, you must always consider your user’s capabilities and purpose for visiting your site. If they are on dial-up or go primarily to your site for quick news updates, large images can put them off.

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