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Hello, China! This is Nokia

July 3rd, 2002

Nokia 3610 is all set to conquer the Chinese market. But there are hurdles ahead. Can the world’s leading mobile phone producer make it? Anything is possible, the company believes. (…)

The rich media advertising wave

May 6th, 2002

Rich media advertisements have recently found favour with traditional non-tech companies. Is this a sign that intrusive advertising can be pleasantly annoying? (…)

Has email marketing turned into spam?

March 21st, 2002

Email marketeers must rethink their strategies or face the consequence of diluting the notion of consensual marketing.
Spam is reeling out of control and something must be done about it. (…)