Why can’t I just put my print stuff online?
People read differently online and offline. On the web, people tend to skim rather than read. They don’t read word for word. Their eyes scan web pages following a “F-shape“.
To make your print content work for your web audience, you need to repackage it for the web medium. Our web writers and editors are happy to help you do this.
We will look at your print text and:
- break it down to one idea, one paragraph
- add sub-headings and headings to aid skimming
- ensure the first sentence of every paragraph tells the story
- use bullets for sub-points
- use numbers for chronological sub-points
People have different expectations of web content. Print content, such as annual reports, can be formal and lengthy because people expect them to be. Web content needs to be conversational, snappy and concise.
Our editors can help you:
- shape the conversational voice for your website
- re-write your content using the active voice
- breakdown long sentences into short ones
- “chunk” long paragraphs by editing away excessive words